|I’ve just watched a great documentary from the Content Marketing Institute that crystallised many of the thoughts and discussions we’ve been having around our office over the past few years. If you are doing or thinking of doing Content Marketing I strongly urge you to watch it.
Seth Godin said “Content Marketing is the only marketing left”
It’s a bold statement and the film really clarifies the nature of content marketing, raising the question of whether some brands are getting their content marketing right.
Below are some points, inspired by the film, that I think define Content Marketing. I’ve chosen some that, in my experience, a lot of brands don’t quite get right.