Insight

Time vs Talent

Where do you focus your limited online film content budget? Do you spend it on profile heavy talent or on time researching and crafting your

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Does entertainment always have to be enjoyable?

 I realised the other day that the reason I like Marmite is because I’m not sure I like Marmite. It’s like scratching an itch

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Objectivity has evolved

A while back I wrote about objectivity being officially dead. It raised some bleak questions about what happens when the authenticity of video and images can’t

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The Devil’s in the Detail

 The devil’s in the detail, especially when you are shooting close up. We recently had the pleasure of shooting with the super talented Brenden

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The most inventive brand videos

Vimeo has consistently been a place of inspiration for me. Sometimes I’m driven to action, sometimes I feel crushed by the sheer weight of

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Diary of an Intern [Week 3]

Greetings everybody, and a very Happy New Year to you. I hope the festive period was kind to you; that you ate, drank and

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Happy New Year!

 Happy New Year everyone! This is the part of the year when I become highly aware of time itself. As another orbit of the

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Objectivity is dead

Objectivity is officially dead. Adobe killed it…with a little help. Late last year Adobe demoed Project Voco, which has subsequently been dubbed the ‘Photoshop of

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The success of Samsung’s ‘The Domestics’

Samsung has made another foray into branded content with its new series The Domestics. It follows in the footsteps of their highly engaging connected series and I’m

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Diary of an Intern [Week #2]

The level of normality in this industry is slightly skewed compared to others. For instance, yesterday I had to climb head first into an

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