We were filming at the British Museum this week.
If you’ve never been, I highly recommend it.
Whether you’re a history buff or not, it’s hard not to be impressed by the embarrassment of riches they’ve got on display.
The Rosetta Stone.
The Elgin Marbles.
The portrait of Isabella Brandt.
The list goes on.
The most incredible fact about the museum is the objects on display represent only 5% of the overall ‘stock’ the museum holds.
The museum has thousands more artefacts, but they don’t put them all out there.
They practice the adage ‘less is more’.
It’s the same with filmmaking.
We may have an mountain of great information to impart but give too much and we overwhelm our audience.
It’s much smarter to carefully curate the most valuable pieces of information, tantalising the audience and subtly leading them towards our conclusions.
The British Museum have it spot on which is why, with over 6.7 million visitors every year, it’s the most popular cultural attraction in the UK.